Pondicherry Tourism Promotional Campaign 2004 Pitch

Since this is the season for "inspired" campaigns and "creative coincidence", a link from the archives on the Pondicherry Tourism campaign.
http://mayanmuse.blogspot.com/2009/10/plagiarism-imitation-or-mere.html

How do you promote a destination where there is nothing to promote?

http://vinodnatesansportfolio.blogspot.com/2007/08/reaction-to-innovative-advertising.html