Monday, October 26, 2009

Middle East Tourism: Ras Al Khaimah in the United Arab Emirates

New Hotels to open at RAK including the Banyan Tree Hotels &Resorts property.
http://www.ameinfo.com/215214.html

Flights from Denmark and Europe touch down at Ras al Khaimah

http://www.ameinfo.com/213646.html

Targeting European outbound tourists

http://www.ameinfo.com/211891.html

Marjan Island  a hospitality and residential real estate project being promoted at City Scapes 2009
http://www.ameinfo.com/210968.htm

Fitch rating of the economy
http://www.ameinfo.com/186552.html

Hospitality school from Los Angeles
http://www.ameinfo.com/192490.html

Dream Tours
http://www.ameinfo.com/206619.html

Saturday, October 10, 2009

Innovative Tourism Capmpaigns: Kerala Tourism

Converting an off season into an on season is almost impossible. Rate cuts are the known tactic and this poses the risk of eroding the exclusivity and the luxury/premium tag the destination and the property enjoys. The "Dream season in God's own country" attempted to do just that and it worked. Titled "Kerala within your reach" it roped in 177 industry partners to provide value for money packages.The target audience was not the upmarket foreign traveler, but the cost conscious domestic tourist. The off- season seemed the right window for them in terms of timing and solved the issue of diluting the equity and cannibalizing the foreign market. The effort resulted in a 15.2% increase in arrivals during the off season and provided a fillip to the industry partners in the middle and lower revenue segments.
This campaign won the Gold Award in Marketing at the PATA Travel Mart 2009 (Pacific Asia Travel Association) from among 236 such entries. The campaign was designed by Stark Communications which has been handling this account for more than a decade. The Director of Tourism is Mr Shivshankar IAS, my senior from the Institute of Rural Management Anand.
click here to read mote.
click here to see the campaign.

Thursday, October 8, 2009

Mookambika Temple near Mangalore, South India

click here with your sound speakers on
The Mookambika Temple a temple dedicated to the female form of "Ambika" or Saraswathi is located near Mangalore in South India. Adi Shankara the philosopher saint who expounded Advaita, has been associated with this temple. The "Sarvanjapeedam" which is the "seat of knowledge" situated here.
Most families bring their offspring to this temple for the "Vidyarambham" or "initiation to knowledge". "Vidyarambham" is on the auspicious day of Vijaya Desmi which is after the Mahanavami on the last day of Navratri and occurs in September-October.