“Breathe in a bit of Gujarat” suggests a smiling Amitabh
Bachan as the visual backdrop around him showcases the rich colors and customs
of this vibrant State. The theme is clearly devotion and the heritage of the
State carried through over generations in the form of many rituals surrounding
its ancient temples is captured with rare finesse and panache on camera.
Amitabh has been used well as a presenter and a Brand Ambassador. He represents
both a connect with culture and tradition even while remaining rooting in the
contemporary ethos of the land. Gujarat
Tourism was previously associated with Mt Abu and the busy commercial city of
Ahmedabad. There was a lion sanctuary and that was it. This campaign educates
and entices you to take a look at this cradle of civilization, breathe in a bit
of its fragrance, savor its rustic flavors, soak in its sights, sample its
lifestyle and go back spiritually enriched and invigorated .
In India domestic tourism is led by the motive of devotion
and the relatively high footfall in Tirupathi at Andhra Pradesh, in the temples
of Tamil Nadu and the influx into Uttar Pradesh all stand testament to this.
Gujarat now becomes a stop in the pilgrims path.
Gujarat :Many Offerings
Rann of Kutch
Handicrafts of Gujarat
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