Promoting Travel: Innovative Use of Media and Advertising

Ever spent time looking out of the glass window of your office, secretly wishing you were somewhere else? Or you were taking a mental break from the claustrophobic surroundings of work and office politics by contemplating the skyline outside your office?
Emirates has logged onto this consumer insight brilliantly

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Raison De Etre for Travel

There isn't time
To do all the things I want to do,
With all the mountain tops to climb,
All the woods to wander through,
And all the seas to sail upon,
And everywhere there is to go,
And all the people, everyone,
Who lives upon the earth to know
-Anonymous
Source unknown, but very succinctly puts across the reason for my wanderlust and the reason for this blog!