Showing posts with label Kerala Tourism. Show all posts
Showing posts with label Kerala Tourism. Show all posts
Thursday, May 16, 2013
Wednesday, April 3, 2013
The Best Exhibitor Award at ITB Berlin 2013
Somatheertham Ayurveda Group from Kerala, India,
wins the Best Exhibitor Award at the ITB Berlin 2013.
Wednesday, January 9, 2013
Tuesday, December 7, 2010
Tuesday, October 5, 2010
Kerala Tourism: Digital Campaign
Digital campaign by Kerala Tourism
http://www.campaignindia.in/Article/233702,kerala-tourism-courts-consumers-on-iphones-and-ipads.aspx
http://www.campaignindia.in/Article/233702,kerala-tourism-courts-consumers-on-iphones-and-ipads.aspx
Tuesday, September 28, 2010
Kerala Travel Mart 2010
Every two years the Kerala Travel Mart is held in the State to showcase the tourism products and players to the travel trade. This year it is being held at Bolghatty Palace in Cochin. It is a two day event and is scheduled on the 25th and the 26th of September 2010.
http://www.thehindu.com/news/states/kerala/article795520.ece
Related links on Kerala:
http://corpgypsy.blogspot.com/2010/09/kerala-tourism-your-moment-is-waiting.html
http://vinodnatesansportfolio.blogspot.com/2009/10/mayan-consultants-international-2009.html
http://www.thehindu.com/news/states/kerala/article795520.ece
Related links on Kerala:
http://corpgypsy.blogspot.com/2010/09/kerala-tourism-your-moment-is-waiting.html
http://vinodnatesansportfolio.blogspot.com/2009/10/mayan-consultants-international-2009.html
Tuesday, September 21, 2010
KERALA TOURISM:" Your moment is waiting" a tourism promotion film
Somerset Maugham the famous English novelist,who once visited Kerala, in the first half of the twentieth century,wrote about his spiritual pursuits and his moment of self-discovery in the much acclaimed novel "The Razors Edge". This land, blessed with natures abundant generosity, has continued to be a haven for those on the exalted plane of self actualization. An insight, which possibly led the marketing team to look at "your moment is waiting" as a proposition for the upmarket UK traveler. The film "your moment is waiting" which is attached below, was made as per this brief according to press releases.
While the thought that "your moment is waiting" is evocative of a personalized experience and cues the fact that the land has myriad opportunities for the traveler to have an experience which is unique to him, the film ends up being too arty and vague. The model, Miriam Ilorah, who is from Sweden is possibly here to cue the upmarket inbound international traveler, but in effect, is overpowering the commercial and doing too much of a "video cannibalization". Her antics, which include some weird, obscurantist ritual (a girl who is rags and unwashed being subject to some sorcery ritual) is extinct in the current context and is simply catering to some anachronistic stereotypes some people have of the country. The Kathakali artist and also the Theyyam artist have been caricatured and almost mocked in the manner in which they have been depicted. This obviously may not go down well with the practitioners of the craft and their patrons.
The audio track is from Senegal, and credited to someone called Maal. This possibly accounts for the eerie wailing tone that follows the movie throughout. "Surreal" was the intention of the film maker, I am told!! As to why he should choose "Senegalese" to introduce personal moments in "Kerala", is something that defies logic.The film ends up looking and sounding like a music video of an abstract rock group which is in the throes of collective depression. For me, the palette too was dreary and grey, quite unlike the bright cyan and rich green that we associate with the state.The attempt probably would have been to make it "exotic" or maybe ensure that the visuals were also "surreal"!
Somehow this film, though well shot, seems to have missed all that is unique to the State and give it its unique character.The Kerala feel is missing altogether. I simply could not therefore relate to this rendition of "Gods own country". I am not saying that this had to be a catalogue of places to see in Kerala, but the theme of "personal moments" could have been rendered with veritas.
THE AGENCY SIDE OF THE STORY: STARK ADVERTISING.
It would only be fair to provide the other side of the story. This is what B.R. Swarup the Creative Director from the agency has to say on this:
http://www.campaignindia.in/Article/233509,your-moment-is-waiting-says-new-kerala-tourism-tvc.aspx
CHARGES OF PLAGIARISM: MEXICAN TOURISM FILMS BY DIEGO PERNIAS
It is interesting to note that the whole film seems to be a part of the visually rich series shot by Diego PernIas for Mexican Tourism. The tenor tone and feel are the same, right down to the slow movement and the wailing soundtrack. While Pernia's has stayed true to the collage of colors and the culture of Mexico, our friend Mr Varma, seems to have ignored the ethos and the feel of the State of Kerala altogether.
http://corpgypsy.blogspot.com/2010/09/mexico-tourism-some-exotic-films.html
Diego Pernias has taken care to change the look and colors of the 10 films he has shot to stay true to the place he is showcasing, an elementary precaution that Varma should have taken. In which case this would have been a brilliant effort all round!!
CHARGES OF PLAGIARISM :THE ASHES AND SNOW FILM BY GREGORY COLBERT
Even as the din about this being a rip-off from the Mexican films is about to die down, fresh allegations of this being a frame by frame lift from Gregory Colberts film has been doing the rounds.. As this video shows, the commercial seems to be almost a copy of another video used by Gregory Colbert as part of his Ashes and Snow exhibition project!!
You can read more about it in http://www.ashesandsnow.org/en/info/?module=page&idsection=1
The PR Machinery has been at pains to handle this onslaught of negative comments in the media. This is an article in the ET:
http://economictimes.indiatimes.com/news/news-by-industry/et-cetera/Didier-Drogba-endorses-Kerala/articleshow/6609719.cms
The Hindu gives the impression of being stridently "leftist" in his views and does this possibly explain the tilt in favour of this film? We don't know!. Ever since Mr Ram ended up looking very silly on National television ( NDTV),after his assessment of the political situation in Tamil Nadu during the Lok Sabha elections proved to be completely removed from reality, not much of credibility is being attributed to its views by this writer.
http://www.thehindu.com/news/states/kerala/article696850.ece?sms_ss=twitter&sms_ss=twitter
RELATED LINKS ON Kerala Tourism
CLICK HERE
THE REALITY OF KERALA
The tourist in Kerala has to be prepared for the high density of population, the ubiquitous greenery of equatorial flora and fauna, the never ending coastline with its pristine fishing beaches, the placid blue-green backwaters with swaying coconut trees, the yearlong bright sunny days and even the short monsoons with its incessant rains. There are wild forest reserves where elephant herds graze lazily, tea gardens along cool hills stations with quaint Victorian English cottages, small bustling towns where traditional buildings with tiled roofs and ancient woodwork stand cheek by jowl with modern glass and concrete towers, ancient churches, mosques and temples with elaborate sculptures, all of these make for a busy cultural cauldron that awaits him...even if it is in the premium segment.
The many exclusive resorts that thrive here provide the benefits of a much revered and traditional medical system called Ayurveda through spa treatments which have a growing following among the cognoscenti. Kerala, where literacy is at its highest in the country and where women enjoy almost equal rights to men, has an enlightened policy as far as preserving its culture goes.
Kalari payyatu the native form of martial arts, still thrives in many kalari sanghams and students from the world over come and stay years to master this craft. Traditional performing arts too are carefully preserved,fostered and taught to many. Kathakali, Mohiniattom are forms that are popular at global centres. Temple arts and rituals too are not allowed to perish. The Pongala at Manacaud, the Sabarimala rituals, the Pooram at Trichur are avidly watched by the curious traveler and anthropologist.
While the thought that "your moment is waiting" is evocative of a personalized experience and cues the fact that the land has myriad opportunities for the traveler to have an experience which is unique to him, the film ends up being too arty and vague. The model, Miriam Ilorah, who is from Sweden is possibly here to cue the upmarket inbound international traveler, but in effect, is overpowering the commercial and doing too much of a "video cannibalization". Her antics, which include some weird, obscurantist ritual (a girl who is rags and unwashed being subject to some sorcery ritual) is extinct in the current context and is simply catering to some anachronistic stereotypes some people have of the country. The Kathakali artist and also the Theyyam artist have been caricatured and almost mocked in the manner in which they have been depicted. This obviously may not go down well with the practitioners of the craft and their patrons.
The audio track is from Senegal, and credited to someone called Maal. This possibly accounts for the eerie wailing tone that follows the movie throughout. "Surreal" was the intention of the film maker, I am told!! As to why he should choose "Senegalese" to introduce personal moments in "Kerala", is something that defies logic.The film ends up looking and sounding like a music video of an abstract rock group which is in the throes of collective depression. For me, the palette too was dreary and grey, quite unlike the bright cyan and rich green that we associate with the state.The attempt probably would have been to make it "exotic" or maybe ensure that the visuals were also "surreal"!
Somehow this film, though well shot, seems to have missed all that is unique to the State and give it its unique character.The Kerala feel is missing altogether. I simply could not therefore relate to this rendition of "Gods own country". I am not saying that this had to be a catalogue of places to see in Kerala, but the theme of "personal moments" could have been rendered with veritas.
THE AGENCY SIDE OF THE STORY: STARK ADVERTISING.
It would only be fair to provide the other side of the story. This is what B.R. Swarup the Creative Director from the agency has to say on this:
http://www.campaignindia.in/Article/233509,your-moment-is-waiting-says-new-kerala-tourism-tvc.aspx
CHARGES OF PLAGIARISM: MEXICAN TOURISM FILMS BY DIEGO PERNIAS
It is interesting to note that the whole film seems to be a part of the visually rich series shot by Diego PernIas for Mexican Tourism. The tenor tone and feel are the same, right down to the slow movement and the wailing soundtrack. While Pernia's has stayed true to the collage of colors and the culture of Mexico, our friend Mr Varma, seems to have ignored the ethos and the feel of the State of Kerala altogether.
http://corpgypsy.blogspot.com/2010/09/mexico-tourism-some-exotic-films.html
Diego Pernias has taken care to change the look and colors of the 10 films he has shot to stay true to the place he is showcasing, an elementary precaution that Varma should have taken. In which case this would have been a brilliant effort all round!!
CHARGES OF PLAGIARISM :THE ASHES AND SNOW FILM BY GREGORY COLBERT
Even as the din about this being a rip-off from the Mexican films is about to die down, fresh allegations of this being a frame by frame lift from Gregory Colberts film has been doing the rounds.. As this video shows, the commercial seems to be almost a copy of another video used by Gregory Colbert as part of his Ashes and Snow exhibition project!!
You can read more about it in http://www.ashesandsnow.org/en/info/?module=page&idsection=1
The PR Machinery has been at pains to handle this onslaught of negative comments in the media. This is an article in the ET:
http://economictimes.indiatimes.com/news/news-by-industry/et-cetera/Didier-Drogba-endorses-Kerala/articleshow/6609719.cms
The Hindu gives the impression of being stridently "leftist" in his views and does this possibly explain the tilt in favour of this film? We don't know!. Ever since Mr Ram ended up looking very silly on National television ( NDTV),after his assessment of the political situation in Tamil Nadu during the Lok Sabha elections proved to be completely removed from reality, not much of credibility is being attributed to its views by this writer.
http://www.thehindu.com/news/states/kerala/article696850.ece?sms_ss=twitter&sms_ss=twitter
RELATED LINKS ON Kerala Tourism
CLICK HERE
THE REALITY OF KERALA
The tourist in Kerala has to be prepared for the high density of population, the ubiquitous greenery of equatorial flora and fauna, the never ending coastline with its pristine fishing beaches, the placid blue-green backwaters with swaying coconut trees, the yearlong bright sunny days and even the short monsoons with its incessant rains. There are wild forest reserves where elephant herds graze lazily, tea gardens along cool hills stations with quaint Victorian English cottages, small bustling towns where traditional buildings with tiled roofs and ancient woodwork stand cheek by jowl with modern glass and concrete towers, ancient churches, mosques and temples with elaborate sculptures, all of these make for a busy cultural cauldron that awaits him...even if it is in the premium segment.
The many exclusive resorts that thrive here provide the benefits of a much revered and traditional medical system called Ayurveda through spa treatments which have a growing following among the cognoscenti. Kerala, where literacy is at its highest in the country and where women enjoy almost equal rights to men, has an enlightened policy as far as preserving its culture goes.
Kalari payyatu the native form of martial arts, still thrives in many kalari sanghams and students from the world over come and stay years to master this craft. Traditional performing arts too are carefully preserved,fostered and taught to many. Kathakali, Mohiniattom are forms that are popular at global centres. Temple arts and rituals too are not allowed to perish. The Pongala at Manacaud, the Sabarimala rituals, the Pooram at Trichur are avidly watched by the curious traveler and anthropologist.
Tuesday, August 31, 2010
Kerala Tourism: Top ten destinations
A survey by a magazine has ranked Kerala as a top tourism destination much ahead of Rajasthan, Goa , Phuket and Bali.
Read up to know more
http://news.in.msn.com/gallery.aspx?cp-documentid=4327531&page=1
Read up to know more
http://news.in.msn.com/gallery.aspx?cp-documentid=4327531&page=1
Wednesday, June 30, 2010
Thursday, March 18, 2010
GOLDEN CHARRIOT: SOUTH INDIAN TOURISM BY RAIL
Titled the Southern Splendour, this luxury train will travel through a scenic route covering the four southern states of Kerala, Tamil Nadu, Karnataka and Puducherry.
http://www.kerala.com/news_kerala_Karnataka_luxury_train_0_4473.html
http://www.prokerala.com/news/articles/a120078.html
http://www.kerala.com/news_kerala_Karnataka_luxury_train_0_4473.html
http://www.prokerala.com/news/articles/a120078.html
Sunday, February 28, 2010
TEMPLE TRAIL: ATTUKAL BHAGAVATHY TEMPLE
The coastal state of India has always been an exception to the Indian rule and a mix of contradictions. The state which elected the first Communist State in the country, has never reelected a party in the elections and has alternated between a Congress and a Left Ministry for decades now. It also has a well entrenched RSS network and an equally strong Muslim League. The interests of the Church, always finds an echo in the Kerala Congress with its roots firmly entrenched in the Central parts of the State. The State has however never faced religious riots of the kind seen in other parts of the country in the last few decades. A testimony to the unique social fabric of this place.
It enjoys the highest literacy rates and has probably the best quality of life index. It is also the most backward in terms of industrial development and survives on inward remittances of the millions who labor for relatively low wages in the Middle East and a few others who do slightly better in the United States and UK, thanks to the IT industry.
Female infanticide is almost unheard of here and adoption of the girl child is on par with that of the male. Female literacy is on par, if not better than that of the male. Enrolment of female students in professional courses is again reflecting a similar trend Employment figures also do not show any discrimination or skew. It is therefore not surprising that the Guiness Book of Records should list the ATTUKAL PONGALA in Trivandrum as one of the largest congregation of women for a festival or religious ritual. The Guiness Book of Record mentions a figure of 1.5 million devotees in 1997 and the figure is likely to be double the same according to volunteers. The serpentine queues that curve out from the temple premises now reach the Statue junction towards the northern side which is nearly 8 kilometres away!!
The Pongala festival held annually at the Attukal Devi Temple in Thiruvananthapuram in Kerala is a ritual where women alone are allowed entry and permitted to participate. It is therefore called the “Streekalude Sabarimala” which means that it is the “Sabarimala for women”. For those who are not familiar, the Sabarimala Temple admits only men and women who are past 60 years of age and is a popular religious destination for millions of devotees.
At the Attukal Pongala it is interesting to see men do a role reversal and play a supportive role by providing help and support to their spouses, siblings and daughters by arranging transport and providing amenities on the outskirts of the temple premises. It is not an uncommon sight to see women being escorted back by the men and children after the strenuous ritual and there seem to be small groups involved, with a spirit of fraternity and a spirit of cooperation clearly discernible. In fact most houses near the temple keep pots of "sambaram" ( buttermilk) near the doorstep for devotees who may be thirsty and provide them access to the sanitation facilities in the house should it be requested by them even though they may be strangers from out of town. A spirit of common cause seems to bind everyone together for a day, it would seem. This festival cuts across caste barriers which is otherwise a bane of the Kerala Society. As the fame surrounding this event grows,so does the strength and intensity of belief it would seem. Women brave the scorching summer of the "kumbha masam" (February-March) and wait patiently in the hot afternoon sun to light the pyre for the ponkala and the heat from the million fire stove makes the mercury climb a few inches. But the women seem undaunted by all this and complete the chore with devotion and with the firm belief that their prayers will be answered. These women are not illiterates steeped in superstitious rituals but include IPS officers, beauty queens who appear on international fora, rich businesswomen and film stars with millions in their bank accounts.
For those who rattle imaginary sabers and wage idiotic war with the theme of women are better than men and are discriminated and launch seminars and conferences, this little event in a corner of the world is a quiet reminder of how nature intended life to be, which is to do what comes naturally in a spirit of cooperation and devotion.
For details of this event and the temple, go to
http://www.attukal.org/pongala.htm
http://www.attukal.org/
http://www.onamfestival.org/attukal-pongala-festival.html
It enjoys the highest literacy rates and has probably the best quality of life index. It is also the most backward in terms of industrial development and survives on inward remittances of the millions who labor for relatively low wages in the Middle East and a few others who do slightly better in the United States and UK, thanks to the IT industry.
Female infanticide is almost unheard of here and adoption of the girl child is on par with that of the male. Female literacy is on par, if not better than that of the male. Enrolment of female students in professional courses is again reflecting a similar trend Employment figures also do not show any discrimination or skew. It is therefore not surprising that the Guiness Book of Records should list the ATTUKAL PONGALA in Trivandrum as one of the largest congregation of women for a festival or religious ritual. The Guiness Book of Record mentions a figure of 1.5 million devotees in 1997 and the figure is likely to be double the same according to volunteers. The serpentine queues that curve out from the temple premises now reach the Statue junction towards the northern side which is nearly 8 kilometres away!!
The Pongala festival held annually at the Attukal Devi Temple in Thiruvananthapuram in Kerala is a ritual where women alone are allowed entry and permitted to participate. It is therefore called the “Streekalude Sabarimala” which means that it is the “Sabarimala for women”. For those who are not familiar, the Sabarimala Temple admits only men and women who are past 60 years of age and is a popular religious destination for millions of devotees.
At the Attukal Pongala it is interesting to see men do a role reversal and play a supportive role by providing help and support to their spouses, siblings and daughters by arranging transport and providing amenities on the outskirts of the temple premises. It is not an uncommon sight to see women being escorted back by the men and children after the strenuous ritual and there seem to be small groups involved, with a spirit of fraternity and a spirit of cooperation clearly discernible. In fact most houses near the temple keep pots of "sambaram" ( buttermilk) near the doorstep for devotees who may be thirsty and provide them access to the sanitation facilities in the house should it be requested by them even though they may be strangers from out of town. A spirit of common cause seems to bind everyone together for a day, it would seem. This festival cuts across caste barriers which is otherwise a bane of the Kerala Society. As the fame surrounding this event grows,so does the strength and intensity of belief it would seem. Women brave the scorching summer of the "kumbha masam" (February-March) and wait patiently in the hot afternoon sun to light the pyre for the ponkala and the heat from the million fire stove makes the mercury climb a few inches. But the women seem undaunted by all this and complete the chore with devotion and with the firm belief that their prayers will be answered. These women are not illiterates steeped in superstitious rituals but include IPS officers, beauty queens who appear on international fora, rich businesswomen and film stars with millions in their bank accounts.
For those who rattle imaginary sabers and wage idiotic war with the theme of women are better than men and are discriminated and launch seminars and conferences, this little event in a corner of the world is a quiet reminder of how nature intended life to be, which is to do what comes naturally in a spirit of cooperation and devotion.
For details of this event and the temple, go to
http://www.attukal.org/pongala.htm
http://www.attukal.org/
http://www.onamfestival.org/attukal-pongala-festival.html
Wednesday, February 10, 2010
OUTBOUND TRAVEL FROM INDIA- TTFOTM 2010 MUMBAI
The TTFOTM, an acronym for the Travel and Tourism Fair –Outbound Travel Mart is in its 20th edition and growing. Conducted by Fairfest Media Ltd , it has shows in Chennai and Bangalore in January every year, in Mumbai and Delhi in early February, in Hyderabad and Calcutta in July , and finally in Ahmedabad and Surat every August.
Given the increasing trend in outbound traffic and the stability and resilience of the Indian economy, the participation in these fairs, is not surprisingly, enthusiastic. At the Mumbai event, the general visitors who paid up a modest Rs 20/- for entrance, were at least 3000 daily, according to estimates. The trade visitors arriving to strike deals with the various tourism boards were a separate lot. What is also worth mentioning is that an increasing share the outbound trade market is now originating from the mini metros and the small towns, which were hitherto not considered viable by many tour operators according to some of the travel professionals present.
The other trend is the increasing popularity of home stays. This seems to have picked up dramatically in Kerala. With a yawing gap between the five star luxury hotels and the cheap and dubious economy hotels that cater to back packers, there is an opportunity for home stays that provide affordable lodging and provide an authentic feel of the place and its culture.
Web portals like make my trip and time share players like Mahindra Resorts seem to be increasingly entering the travel arena and for good reason, it would seem.
Ends…
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Given the increasing trend in outbound traffic and the stability and resilience of the Indian economy, the participation in these fairs, is not surprisingly, enthusiastic. At the Mumbai event, the general visitors who paid up a modest Rs 20/- for entrance, were at least 3000 daily, according to estimates. The trade visitors arriving to strike deals with the various tourism boards were a separate lot. What is also worth mentioning is that an increasing share the outbound trade market is now originating from the mini metros and the small towns, which were hitherto not considered viable by many tour operators according to some of the travel professionals present.
The other trend is the increasing popularity of home stays. This seems to have picked up dramatically in Kerala. With a yawing gap between the five star luxury hotels and the cheap and dubious economy hotels that cater to back packers, there is an opportunity for home stays that provide affordable lodging and provide an authentic feel of the place and its culture.
Web portals like make my trip and time share players like Mahindra Resorts seem to be increasingly entering the travel arena and for good reason, it would seem.
Ends…
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Japanese National Tourism Organization
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From Russia with love :)
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Hongkong, here we come:)
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Naturally Nepal!
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Kenya they claim is magical, but that is if you like wildlife and safari's!
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Maldives, the sunny side of life:)
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The China National Tourism Administration, as a destination it is expected to land at the top of the table pretty soon. Inflow of tourists is way ahead of India's.
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Jamaica , probably the cricket connection?
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Macau was the venue of the film event IIFA( Indian International Film Academy) and the casino there helps :) It is also touted to be the Venice of the East !
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The Egyptian Tourism stall, did not find any belly dancers in action though :), however lots of mummies and daddies showing interest here :)
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Pattaya and Phuket, Thailand is a popular destination!
Canada, Turkey and Tanzania were also in attendance though the pictures are uploaded.
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Himachal had a presence.
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Gujarat seems to opening its doors.
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Terrorism notwithstanding, J&K is inviting visitors.
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Incredible India which was coined by Prathap Suthan still has currency,
the stall was to promote the North Eastern states.
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Maharashtra Tourism had its stall, they are happy to welcome "tourists"!
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Rajasthan Tourism, not just for high celebrity weddings and VIP's !!
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Learning from the Kerala model?
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Nainital, Mussorie, Jim Corbett park, lots of hill stations and colonial heritage on display!
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Pink chaddis notwithstanding, its a green flag for visitors. Heritage at Hampi, Mysore, Brindavan gardens are big draws as is Bangalore which was once the air-conditioned city, though now its the software and BPO hub.
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Kerala seems to be moving to homestays and they already have a Union of owners:)
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The boat tragedy was a set back and the land title problems in Munnar are a controversial issue,
however, the promotional efforts are going on with vigour. The recent decision of the Centre to cut back project allocation may have served as a wake up call.
The Aitken Spence group was present, as did the Mahindra Holidays people, make my trip and arzoo were the digital players with stalls, Raja Rani had a huge area, so did Guideline and the Aqua Suna group. At Rs 13,500 per sqmt, it must have been a value for money proposition.
Ends...
Saturday, February 6, 2010
INDIAN TOURISM UPDATES: JAN 2010
CODE OF CONDUCT FOR TOURISM
http://www.4to40.com/indian_travel_places/indian_travel_news_index.asp?id=550
INDIAN HOTEL INDUSTRY: INCREASE IN ROOM INVENTORY
http://www.4to40.com/indian_travel_places/indian_travel_news_index.asp?id=512
KERALA TOURISM PROJECT ALLOCATION BUDGETS NIXED BY CENTRE
http://timesofindia.indiatimes.com/india/In-a-first-tourism-minister-cuts-funds-to-Kerala/articleshow/5536879.cms
FIGHTING SWINE FLU AUG 2009: ARCHIVES
http://www.4to40.com/indian_travel_places/indian_travel_news_index.asp?id=381&travel_news=Himanshi_Dhawan
http://www.4to40.com/indian_travel_places/indian_travel_news_index.asp?id=550
INDIAN HOTEL INDUSTRY: INCREASE IN ROOM INVENTORY
http://www.4to40.com/indian_travel_places/indian_travel_news_index.asp?id=512
KERALA TOURISM PROJECT ALLOCATION BUDGETS NIXED BY CENTRE
http://timesofindia.indiatimes.com/india/In-a-first-tourism-minister-cuts-funds-to-Kerala/articleshow/5536879.cms
FIGHTING SWINE FLU AUG 2009: ARCHIVES
http://www.4to40.com/indian_travel_places/indian_travel_news_index.asp?id=381&travel_news=Himanshi_Dhawan
Thursday, January 21, 2010
Kerala Tourism: Advertising on Railways
Interesting way to promote domestic tourism and possibly the middle income segment.
http://www.afaqs.com/perl/ooh/news/story.html?sid=26086
http://www.afaqs.com/perl/ooh/news/story.html?sid=26086
Thursday, January 14, 2010
TEMPLE TRAIL: SOUTH INDIA - KERALA - SABARIMALA
Sabarimala Temple in the Sabari Hills and the Ayyappa cult.
http://mayanmuse.blogspot.com/2010/01/one-pilgrimage-that-hindus-and-muslims.html
http://mayanmuse.blogspot.com/2010/01/one-pilgrimage-that-hindus-and-muslims.html
Saturday, October 24, 2009
Saturday, October 10, 2009
Innovative Tourism Capmpaigns: Kerala Tourism
Converting an off season into an on season is almost impossible. Rate cuts are the known tactic and this poses the risk of eroding the exclusivity and the luxury/premium tag the destination and the property enjoys. The "Dream season in God's own country" attempted to do just that and it worked. Titled "Kerala within your reach" it roped in 177 industry partners to provide value for money packages.The target audience was not the upmarket foreign traveler, but the cost conscious domestic tourist. The off- season seemed the right window for them in terms of timing and solved the issue of diluting the equity and cannibalizing the foreign market. The effort resulted in a 15.2% increase in arrivals during the off season and provided a fillip to the industry partners in the middle and lower revenue segments.
This campaign won the Gold Award in Marketing at the PATA Travel Mart 2009 (Pacific Asia Travel Association) from among 236 such entries. The campaign was designed by Stark Communications which has been handling this account for more than a decade. The Director of Tourism is Mr Shivshankar IAS, my senior from the Institute of Rural Management Anand.
click here to read mote.
click here to see the campaign.
This campaign won the Gold Award in Marketing at the PATA Travel Mart 2009 (Pacific Asia Travel Association) from among 236 such entries. The campaign was designed by Stark Communications which has been handling this account for more than a decade. The Director of Tourism is Mr Shivshankar IAS, my senior from the Institute of Rural Management Anand.
click here to read mote.
click here to see the campaign.
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