Rapes and sexual assaults on women has crossed a threshold of tolerance and has woken up the Indian middle classes. It is something that women tourists who visit the country have been complaining all along and now it is being heard. Right from Ban Ki Moon at the UN to the IMF head at Davos, nearly everyone is monitoring the measures taken by the establishment to curb this menace. An article on this by a tourist..Why India is not safe for women? A travellers take.
Given this scenario, TVC's like the one below are not likely to find favor amongst the targets since the issue of safety would cloud perceptions and render the storyline "incredible" in more ways than one!!
Given this scenario, TVC's like the one below are not likely to find favor amongst the targets since the issue of safety would cloud perceptions and render the storyline "incredible" in more ways than one!!
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